Paksha appoints Shruti Haasan as brand ambassador
Paksha, a Tarinika brand, has roped in Shruti Haasan as its brand ambassador. With this partnership, the brand wants to strengthen its appeal among the global audience. Paksha will soon come up with campaigns featuring Haasan, while the brand campaigns will continue to focus on quality-led heirlooms. Moreover, Haasan will feature in a series of photoshoots and video campaigns for the brand’s global launch. “Shruti is a powerhouse of talent and a natural fit for Paksha. With her multifaceted, vibrant, vivacious, and dazzling personality, she brings the right kind of panache for our brand. A multi-dimensional artist, Shruti is confident, bold, glamorous and embodies the brand’s philosophy in her own individual way. Paksha as a brand is created to make one feel truly special and we think with Shruti as our ambassador, we will share exactly that vision with our customers,” Sunaina Ramisetty, Paksha said. Hassan, the new face of the brand, will play a key part in positioning its portfolio